B2B Marketing: The Complete Guide Masterclass (2 days)

• Online - All Regions
• £680
• Data and Marketing Association

Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement, analytics and more. Gain the confidence you need to deliver results as a B2B marketing specialist.

During this course you will learn to:

• Understand the B2B marketing landscape; now and in the future
• Measurable marketing; learning from the best on and offline business campaigns
• Understand the B2B journey, what it is and how to map it for successful results
• Align marketing to the business strategy and get the sales team onside
• Engage and drive successful results by using Email and Content marketing