Responsible Marketing Masterclass: Privacy, Compliance and the law

• Online - All Regions
• £450
• Data and Marketing Association

Regardless of your role, having a solid understanding of the laws that apply to the use of personal data for marketing is a must. That’s what this masterclass does.

Your marketing legal and compliance expert tutor will guide you through the rules enshrined in UK Data Protection law and how they apply at every stage of the marketing lifecycle. Plus you’ll get the practical tools to implement yourself.

This masterclass in Responsible Marketing will help you understand:

 

• Key terms used in data protection law that you need;
• What a good privacy notice looks like (and why getting it right is essential);
• Rules that apply on a channel-by-channel basis, from email to mail;
• Things you need to be aware of when marketing to different audiences, including B2B, B2C, children and employees;
• Nuances that apply when undertaking marketing in different sectors such as charities and financial services or when marketing about certain types of products e.g., alcohol, tobacco or health;
• Rules surrounding the use of cookies;
• Additional considerations that apply when using AI in your marketing.

Case studies and practice materials will be used throughout to bring everything to life.

The Responsible Marketing Masterclass will give you the tools to approach marketing with confidence, to problem solve and apply changes to ensure what is planned is compliant and where to go if further questions arise.

In other words, it is designed to help you undertake marketing in a trustworthy and compliant manner.