Professional Marketing Diploma
- Online - England
- £1,600
- Institute of Data and Marketing
Intelligent digital marketing campaigns have their customer, data, and content at the heart of them. Move your marketing skills forward with the times, and invest in becoming an Intelligent Marketing Manager.
During the Professional Marketing Diploma, you will learn to:
- Understand how data underpins the effectiveness of your campaigns and the experience you give your customers.
- Implement effective customer relationship management techniques like journey planning, personas and segmentation.
- Learn to juggle the big campaign moments and your year round activity.
- Understand all the channels available to you, and how non-digital channels can work alongside digital marketing.
- Select the right channels for the right audiences and campaigns.
- Develop a top level campaign strategy, and the channel strategies which feed into it.
- Analyse which channels you should continue to invest in and those you should re-consider.
- Plan your budget to make the most of ‘always on’ channel activity and your big campaigns.